INDEPENDENT CONSULTANT · DATA ANALYTICS

Optimizing
decisions
with Analytics.

I help organizations turn complex data into clear insights leaders can act on, confidently.

Currently available for new engagements
DATA ANALYTICS & MODELING
STRATEGY & DECISION SUPPORT
TRAINING & CAPACITY BUILDING
PYTHON · R · SQL · DASH · SHINY
McKINSEY FORWARD CERTIFIED
XGBoost · LSTM · ARCH/GARCH
DATA ANALYTICS & MODELING
STRATEGY & DECISION SUPPORT
TRAINING & CAPACITY BUILDING
PYTHON · R · SQL · DASH · SHINY
McKINSEY FORWARD CERTIFIED
XGBoost · LSTM · ARCH/GARCH.
// ABOUT

Turning complexity
into clarity.

I'm an Independent Consultant specializing in Data Analytics and Decision Support. I help companies strategically leverage their data.

As an Operations Research and Decision Support Engineer and McKinsey.org Forward certified, I translate analytical complexity into actionable insights. My approach combines scientific rigor, business acumen, and the ability to communicate effectively to maximize the impact of your data investments.

Languages
French (Native) · English (C2)
EF SET Certified
// TIMELINE

Experience &
Education

Jul 2022 —
Independent Consultant
Data Analytics · Casablanca
Dec 2022 — May 2023
McKinsey.org Forward Program
McKinsey & Company
Feb 2022 — Jul 2022
Data Analyst
Thinkone Research & Consulting
2017 — 2021
M.Eng. Operations Research & Decision Support
National Institute of Statistics and Applied Economics (INSEA) · Morocco
2015 — 2017
Telecommunication Networks and Systems
National School of Applied Sciences (ENSA) · Morocco
2013 — 2015
Classes Préparatoires aux Grandes Écoles
Mathematics-Physics · Morocco
2013
Baccalaureate — Mathematics, 1st class Honours
Ranked 2nd nationally · Guinea
// SELECTED WORK

Selected projects
& results.

Click any project to read the full case study, tools used, key outcomes, and links to GitHub or live application.

Renewable Energy Investment Analyzer

Renewable Energy Investment Analyzer

Quantitative market prioritization framework for renewable energy investment. 20 markets scored across 4 dimensions, 4 investor scenarios tested.

Python Dash Quarto World Bank API Scikit-learn Plotly Pandas
Read case
Analyzing Performance Gaps Between Departments

Analyzing Performance Gaps Between Departments

Thematic EDA across 100,000 employee records uncovering drivers of turnover, performance, and compensation equity.

R tidyverse ggplot2 dplyr Quarto
Read case
Predictive Demand Analytics — OCP Group

Predictive Demand Analytics — OCP Group

Time series analysis leveraging ARCH/GARCH models for volatility patterns. 97–99% accuracy using XGBoost and LSTM across 14 market variables.

R XGBoost LSTM ARCH/GARCH R Shiny tidyverse
Read case

Intercity Transport Feasibility, Guinea & DRC

Cross-border feasibility and scenario analysis for large-scale infrastructure investment with SOGEPA SARL and JTP Transport.

Business Analysis Benchmarking Feasibility Analysis
Read case
Consumer Sentiment & Facial Coding Analysis

Consumer Sentiment & Facial Coding Analysis

Consumer sentiment analysis and facial coding pipeline for emotional response measurement beyond traditional survey data.

Python OpenCV Sentiment Analysis Facial Coding Excel
Read case
// CREDENTIALS

23+ certificates across
analytics, Consulting & tech.

Before Vibe-Coding, I was ! Fine-tuned on real coursework, no hallucinations 😁. Click any card to view the certificate and verify credentials.

McKinsey & Company

McKinsey Forward Program

A 5-month online learning program designed to equip emerging talent with practical skills for the future of work. Modules: Adaptability & Resilience, Problem Solving, Communicating for Impact, Design Thinking, and Agile.

Dec 2022 — May 2023 · 5 months
DataCamp · Career Track

Data Analyst in R

Comprehensive 36-hour career track covering the full R data analysis workflow — data manipulation with dplyr and tidyverse, statistical analysis, hypothesis testing, sampling theory, and visualization with ggplot2.

2024 · 36-hour track
DataCamp

Intermediate SQL

Intermediate SQL covering filtering, aggregate functions, grouping, sorting, and subqueries for real-world data analysis tasks.

2024
DataCamp

Intermediate Python

Intermediate Python covering Matplotlib, pandas DataFrames, Boolean logic, control flow, filtering, and loops.

2022
DataCamp · Skill Track

Statistics Fundamentals in R

Core statistics for data science — probability theory, distributions, sampling, confidence intervals, hypothesis testing, and statistical inference in R.

2024
BCG · Forage

Digital Transformation

Developed a new app to help a hypothetical client combat declining sales; conducted market research, analyzed customer pain points, reviewed and prioritized features, used Trello for agile project management.

2024
DataCamp

Data Analysis in Excel

PivotTables, customer segmentation, What-If Analysis, forecasting with moving averages and trendlines.

2024
DataCamp

Financial Modeling in Excel

Income statements, cash flow modeling, scenario analysis, time value of money, NPV and IRR for capital budgeting.

2024
DataCamp

Intermediate Regression in R

Multiple linear and logistic regression with interaction effects, applied to Taiwan house prices and customer churn modeling.

2024
DataCamp

Hypothesis Testing in R

T-tests, proportion tests, chi-square tests, and non-parametric alternatives applied to real-world datasets.

2024
DataCamp

Sampling in R

Simple random, stratified, and cluster sampling methods, estimating population statistics, and bootstrap distributions.

2024
DataCamp

Cleaning Data in R

Type conversion, range constraints, duplicate removal, missing data handling, and record linkage.

2024
DataCamp

Exploratory Data Analysis in R

Graphical and numerical techniques to uncover structure, identify relationships, detect unusual observations.

2024
DataCamp

Intermediate Data Visualization with ggplot2

Advanced ggplot2: explanatory plots, statistical calculations, facets, and custom plotting functions.

2023
DataCamp

Data Visualization in Excel

Bullet, Waterfall, Scatter charts, data visualization best practices, PivotCharts and dynamic dashboards.

2024
DataCamp

Data Preparation in Excel

Importing and cleaning raw data, date and text functions, nested logical functions, VLOOKUP and XLOOKUP.

2024
DataCamp · Skill Track

Excel Fundamentals

Complete Excel analytical workflow — data preparation, lookup functions, PivotTables, analysis, and visualization.

2024
BCG · Forage

Strategy Consulting

BCG strategy consulting simulation: strategic pricing options, market research, competitor analysis, customer survey design.

2022
PwC · Forage

Management Consulting

PwC business transaction diligence simulation: synergy presentation, financial model, executive summary.

2024
Coursera · IBM

Introduction to Data Analytics

End-to-end analytics: collecting, wrangling, mining, and visualizing data. Data roles and data structures.

2021
Coursera · BCG

Digital Transformation

Economics and strategy of digital transformation: innovation mechanics, technology disruption, BCG framework.

2021
DataCamp

Understanding Cloud Computing

Cloud fundamentals: scalability, latency, high-availability, service models, AWS, Azure, Google Cloud.

2025
DataCamp

Foundations of Git

Version control with Git: tracking changes, saving and undoing modifications, branching, conflict resolution.

2024
// SKILLS

What I actually deliver.

01

Data Analytics & Modeling

Statistical modeling & ML Time series forecasting Interactive dashboards Reproducible pipelines Mathematical optimization
02

Strategy & Decision Support

Feasibility studies Investment scenario analysis Market research Competitive benchmarking Executive-ready reports
03

Training & Capacity Building

Python & R for business Data visualization Applied ML Data-driven frameworks Half-day to multi-day workshops
// OFFERS & MENTORING

Good analysis deserves to be seen
— by recruiters, by leadership, by clients.

I help analysts, consultants, and organizations turn their work into something people actually see. Clean design, reproducible reports, live portfolios — built with Quarto, deployed for free.

PORTFOLIO BUILD

Quarto Portfolio

A Quarto portfolio website built and deployed: clean visual structure, GitHub integration, and full ownership of the code.

Custom site GitHub integration Free deployment Full code ownership
PROJECT REPORT MENTORING

Report Mentoring

You build the report. I show you exactly how: structure, Quarto, publishing. You finish with a live project report and the skills to build the next one alone.

Structure guidance Quarto workflow Publishing setup Independent skills
// START THE CONVERSATION

Let's build
something significant
together.

Whether you have a scoped brief or are still in exploratory mode, reach out.

Accepting new engagements